I was a contractor at Flipboard to explore and expand on onboarding solutions. I was pretty much given free reign to ideate on new user experiences and jam with the design team—pretty sweet! During this part of my career top of funnel journeys and user onboarding was my absolute biggest passion.

I worked on ideas for conveying the product value in early funnel experiences, reducing friction on the login page, and personalization for the interest/news curation setup during the first customer session.